MPA: Market Place Advertising. Paid ads on Amazon, Ocado etc

            MPO: Market Place Optimisation. The act of optimising products
           on third party sites such as Amazon, Tesco etc.

            Paid Search: Paid advertising on Google and Bing.

           SEO: Search Engine Optimisation. Optimising websites for ranking
          on Google, YouTube, Maps and image search pages.

            Social Advertising: Paid advertising on platforms such as Facebook,
           Instagram, Pinterest and LinkedIn.

            Display Advertising: Both programmatic and partnerships.

            Video Advertising: Both programmatic and partnerships