MPA: Market Place Advertising. Paid ads on Amazon, Ocado etc
MPO: Market Place Optimisation. The act of optimising products
on third party sites such as Amazon, Tesco etc.
Paid Search: Paid advertising on Google and Bing.
SEO: Search Engine Optimisation. Optimising websites for ranking
on Google, YouTube, Maps and image search pages.
Social Advertising: Paid advertising on platforms such as Facebook,
Instagram, Pinterest and LinkedIn.
Display Advertising: Both programmatic and partnerships.
Video Advertising: Both programmatic and partnerships